Speaking up about crime is essential for safer communities yet many people still choose silence. imabi Travel Guardian survey found that theft and violence are the most likely incidents people would report, but around three in four have felt discouraged from doing so. Common barriers include fear of retaliation, living close to offenders, negative past experiences, confusing reporting processes and doubts about confidentiality. While most still prefer to contact emergency services directly, many would rather remain anonymous, showing how important privacy and reassurance are. The findings make one thing clear: until reporting feels safe, responsive, and human, silence will continue to outweigh action.

Reporting crime and suspicious activity is one of the most important ways communities can stay safe yet confidence in the system remains mixed. imabi Travel Guardian survey found that most people know how to report a crime, and many have done so in the past. However, trust in how effectively authorities respond is low, with a large number expressing doubt that their reports lead to real action. Some people also hold back because they don’t know the process or feel it won’t make a difference. These findings show the need for greater transparency, feedback and visible outcomes to rebuild confidence and encourage more proactive community reporting.

When it comes to government preparedness for potential global conflict, public confidence is low. imabi Travel Guardian snapshot found that most people don’t believe enough is being done, while only a small number feel reassured by current measures. Some see no cause for concern but the majority want clearer communication, stronger leadership, and practical guidance to help them feel safe and informed.

Global tensions are rising but personal preparedness remains low. imabi Travel Guardian snapshot found that most people don’t feel ready for a potential global conflict and only a small number have made any kind of plan. Some believe escalation is unlikely but the overall picture reveals a clear gap between widespread concern and practical readiness, highlighting how uncertainty can impact both confidence and wellbeing.

The topic of World War 3 may feel distant to some but for many, it’s a growing source of anxiety. imabi Travel Guardian survey found that most people are worried about the possibility of global conflict, with only a small number saying they’re not concerned and just a few choosing to disengage entirely. The findings reveal how international tensions and constant news coverage are shaping public fear and uncertainty, reminding us that emotional safety matters as much as physical security.

imabi Travel Guardian survey asked an important question: Do men speak about their mental health? The results reveal that while awareness is growing, stigma still runs deep with the majority of men saying they don’t feel comfortable opening up in public or at work, admitting they’ve avoided asking for help due to fear of judgement. Encouragingly, more than a half or respondents believe that easier access to anonymous support tools would help more men seek the help they need. It’s time to break the silence and create environments where everyone feels safe to talk.

imabi Travel Guardian survey reveals that location-based tools are the most popular feature, showing how real-time awareness continues to drive user engagement. However, support and feedback areas such as “Your Voice” are less frequently used, suggesting these could benefit from greater visibility or added value. Users shared a range of feature requests from live reporting to police and real-time travel updates to maps of gender-neutral facilities and options to share safety insights on social media. The results show that while the app already meets many users’ needs, enhancing interactivity and connectivity could make imabi an even more essential part of everyday safety.

The imabi Travel Guardian app continues to evolve with feedback from its growing community of users. imabi survey reveals that most people use the app occasionally, with awareness of local safety updates being a key motivator for regular engagement. Trusted endorsements, from schools, employers, or official organisations, are seen as the strongest drivers of confidence, while simplicity, reliability and personalisation are what users value most in the overall experience. Suggestions for improvement include a cleaner interface, faster loading, and fewer but more relevant notifications. The insights show that when a safety app is clear, trustworthy, and responsive, it becomes more than a tool - it becomes part of people’s daily routine.

Perceptions of safety can change dramatically depending on the time of day. imabi Travel Guardian survey found that most women feel reasonably safe during the day but confidence drops significantly at night, with many reporting feelings of unease or vulnerability. When asked what would make them feel safer, a stronger police presence and tougher laws were the most common responses, followed by public awareness campaigns, better lighting and access to safety apps with reporting tools. The results show a clear call for both visible action and long-term change to help women feel secure wherever they are - day or night.

Everyday actions can make a powerful difference in promoting gender equality and supporting women. imabi Travel Guardian survey found that many people have spoken up when they’ve seen unfair treatment and that most feel comfortable discussing gender equality with others. Calling out sexist comments and learning more about gender issues were among the most common ways people show support. However, uncertainty about what to say or do remains a barrier for some. The findings highlight how clearer guidance and visible leadership, especially from men and community figures, can empower more people to take positive, confident action every day.

Safety apps are becoming an everyday part of how people protect themselves and others. imabi Travel Guardian survey found that while many haven’t yet tried a safety app, those who have say they provide valuable reassurance and peace of mind. Most users find these apps easy to navigate, though some would welcome clearer guidance to help them make the most of key features. The results show that technology plays a growing role in personal safety but accessibility, awareness, and education remain essential to ensure everyone can benefit.

Travelling with children can be both exciting and challenging, especially when safety is top of mind. imabi Travel Guardian survey found that around half of parents feel just as confident travelling with children as without, while many admit they feel less at ease, particularly in unfamiliar places. Technology is seen as a growing source of reassurance, with most parents either already using or interested in using GPS tracking and location-sharing tools to stay connected on the go. Real-time tracking, safe zone alerts, and emergency reporting features are among the most valued, helping families travel with greater confidence and peace of mind.

Dating apps have made it easier to connect, but many still feel uneasy about turning online chats into real-life meetings. imabi Travel Guardian survey found that most people lack confidence when meeting someone from a dating app in person, with only a small number feeling fully at ease. Safety and security remain the top priorities, followed by wanting to know more about the person before meeting. Encouragingly, the vast majority are open to using safety apps to share their location or alert friends, showing how technology can help make modern dating safer and more reassuring.

Public transport remains a vital part of everyday life, helping millions get to work, school, and social activities. imabi Travel Guardian survey found that most people use public transport regularly, with a good level of confidence overall. However, some still feel unsure, especially when it comes to reliability and safety, which stand out as the biggest concerns. Other issues such as cleanliness, cost, and accessibility also play a role. The findings highlight that while trust in public transport is strong, improving consistency and safety could help encourage even more people to travel with confidence.

Sustainable travel is on everyone’s mind as people try to balance cost, convenience, and the planet’s wellbeing. imabi Travel Guardian survey shows that many travellers think about the environmental impact of their journeys, though cost remains the biggest deciding factor. Only a small number are willing to pay extra for greener options, while most say it depends on affordability. Encouragingly, a strong majority believe the UK is making progress in promoting sustainable travel but there’s still more to do to make eco-friendly choices accessible to everyone.

Travelling after dark still leaves many people feeling uneasy. imabi Travel Guardian survey shows that a significant number of people feel unsafe when using public transport or walking through public areas at night. The presence of security staff and good lighting plays a major role in helping travellers feel more at ease, while many choose to stick to well-lit, busier routes for peace of mind. Most rely on official transport updates or local advice to plan safer journeys, showing how awareness and simple precautions can make a real difference when it comes to night-time safety.