Our Story

UK’s Leading & Award-Winning Ecosystem to

INSPIRE EMPOWER INFORM

Welcome to the predictive future of prevention, education and empowerment

Welcome to the predictive future of prevention, education and empowerment

Imagine a world where people come together to establish secure communities, address concerns collectively, shift societal perspectives, and combat harmful actions.

At imabi, we don’t want you to have to imagine this world. We want this world to be a reality.

Our ‘ecosystem’ uses technology to provide users with the tools to make informed choices, seek assistance when needed, and report any unsafe or unethical conduct they encounter.

Through constructive empowerment, we’re looking to put the power to make change in your hands and drive societal change.

imabi is shaping a safer world for all

Meet Mark Balaam,CEO & Founder of imabi

Mark draws upon of 30 years of experience in national security and policing.

Concerned for the safety and well-being of his daughters, Imogen and Abigail, Mark embarked on the journey of creating imabi to address challenges of an increasingly perilous world.

He recognised they were growing up in a world that’s becoming increasingly dangerous, and, as they grew, Mark knew he couldn’t protect them as he used to when they were younger. Instead, he has to entrust society to protect them. But, to do that, society has to change.

imabi is focused on driving that change

His vision for imabi extend beyond conventional safeguarding, aiming to prevent negative occurrences through education and empowerment.

Enhancing and complementing established structures is core to our strategy. We work in harmony with like-minded people and organisations to drive effective progress

To achieve lasting, significant societal and behavioural change, we strengthen, amplify, and enhance existing initiatives.

This includes community schemes; safeguarding in schools; workplace wellbeing; safe travels and more. By providing the technological cutting edge to make a difference, we support and strengthen the structures that are already in place.

Our all-in-one solution combines prevention, education, and empowerment in a manner that’s convenient and accessible.

Using predictive intelligence to offer personalised and actionable insights for individuals, businesses and organisations to apply, our offering is designed to be tailored, customisable, and infinitely scalable.

It’s broken down into four key Product and Solution:

imabi Travel Guardian, creating safer communities and societies; imabi Connect, offering tailored platform area on Travel Guardian for businesses and organisations to run custom campaigns and safety initiatives; imabi Inspire, enhancing safety and wellbeing in schools, colleges and universities; imabi Pro, providing workplace safeguarding, wellbeing and compliance platform

All our applications seamlessly converge through the imabi customer portal, offering complete content customisation and the ability to personalise your imabi application, create guides, conduct surveys, send messages, and manage your data effortlessly.

All within a centralised platform, with real-time functionality.

How does it work?

Three user icons in blue on a transparent background, representing a group or community.

imabi can:

  • Offer you a safe space to anonymously report dangerous, unethical or worrying behaviour

  • Provide helpful insight into what’s going on around you

  • Give you access to useful tools, materials and information, such as advice on bullying, domestic violence or bereavement

  • Promise complete anonymity (we don’t use personal data)

Minimalist blue light bulb drawing on black background

Our key focus areas are:

  • Violence against women and girls (VAWG)

  • Transport network and community safety

  • Student safeguarding

  • Workplace harassment and discrimination, and legal compliance

screenshot of imabi app on phones