Across regions, most people feel crime is rising and perception alone can shape how safe a community feels.

People don’t want to choose between privacy and safety - they want solutions that respect both.

People value the internet but the message is clear: online harm has become too common, and stronger protections are urgently needed.

Four in five people say the online world harms mental wellbeing more than it helps, a stark signal of growing digital fatigue.

Across regions, most people feel crime is rising and perception alone can shape how safe a community feels.

Nine in ten back a social media ban for under-16s in the UK. This is a clear signal that protecting children online is becoming a public priority.

For some, the New Year brings renewal, for many others, it’s simply a continuation of real life.

People are drawing a clear line: most don’t want social media knowing where they are, privacy still matters.

Despite an interest rate drop, most households feel no financial relief, showing that economic shifts at the top aren’t easing pressure where it’s felt most: at home.

A strong majority say respect for women is non-negotiable and believe it should be a clear line in the sand.

Most people told imabi that the new Budget won’t make a positive difference to their household finances. The findings highlight ongoing financial pressure and a lack of confidence that current measures will ease the cost-of-living challenges many continue to face.

Remembrance Day unites us, with every respondent choosing to remember, reflect, and pay their respects.

Most respondents told imabi they feel less safe in their area following incidents like the Cambridgeshire train stabbings. The results show how major events can quickly undermine public confidence and highlight the growing need for accessible safety tools and trusted reporting routes.

When asked about Breast Cancer Awareness, half of respondents say they perform regular breast self-checks, yet many still feel uneasy talking about breast health. imabi’s insight reveals that stigma, fear, and lack of inclusive awareness continue to limit open conversations, especially among men and younger people.

Only 1 in 4 respondents told imabi they regularly check themselves for signs of breast cancer meaning 75% are not performing routine self-examinations. Early detection saves lives, yet these results show a continued need for awareness, education, and access to reliable health information. Explore more through the imabi Travel Guardian.

Survey explored how people across the UK view the importance and impact of Black History Month. The results reveal a split in opinion - while many see it as important, an equal number feel it’s losing relevance or visibility. Respondents said the media and public campaigns have the greatest influence, but local community recognition remains low, with most saying their area doesn’t mark it well.

Encouragingly, a strong majority believe Black history should be recognised all year round, not just in October, suggesting people want deeper integration into education, workplaces, and everyday life. Most have never attended a Black History Month event, showing a gap between awareness and active participation.

Comments from participants called for more inclusive, year-round engagement, stronger community involvement, and initiatives that bring everyone into the conversation - not just those already connected to the cause.

While Black History Month celebrates heritage and awareness, 86% of respondents told imabi they don’t believe it encourages greater inclusivity in their communities - a reminder that true inclusion must be lived every day, not just observed once a year.

Most respondents told imabi they don’t believe challenge months like Sober October lead to long-term drinking habit changes. While these campaigns boost awareness, many feel sustained support is needed for lasting behaviour change.

Most people believe suicide can be prevented - a powerful reminder that listening, early support, and timely action truly matter.

As extreme heat becomes a growing threat in the UK, public concern is rising fast. imabi Travel Guardian Your Voice survey found that most people feel the government isn’t taking heat risks seriously enough and many have personally experienced heat-related illness. Few know where to find reliable guidance, but there’s overwhelming support for practical protections, including shaded areas, free water, and legal duties for employers. The majority also want councils to send real-time heat alerts. The message is clear: people don’t just want advice, they want visible action, stronger laws, and clearer communication to help everyone stay safe in extreme heat.

With online spaces increasingly influencing real-world tensions, public opinion is divided on how far authorities should go in monitoring social media. imabi Travel Guardian snapshot survey found that most people support police monitoring to help prevent hate-fuelled unrest, viewing it as a vital tool for public safety. However, a significant number remain opposed, raising valid concerns about privacy, data use, and the potential for overreach. The findings highlight the delicate balance between protection and personal freedom and the need for clear, transparent policies to maintain public trust.