Most people told imabi that the new Budget won’t make a positive difference to their household finances. The findings highlight ongoing financial pressure and a lack of confidence that current measures will ease the cost-of-living challenges many continue to face.

Most respondents told imabi they feel less safe in their area following incidents like the Cambridgeshire train stabbings. The results show how major events can quickly undermine public confidence and highlight the growing need for accessible safety tools and trusted reporting routes.

When asked about Breast Cancer Awareness, half of respondents say they perform regular breast self-checks, yet many still feel uneasy talking about breast health. imabi’s insight reveals that stigma, fear, and lack of inclusive awareness continue to limit open conversations, especially among men and younger people.

Only 1 in 4 respondents told imabi they regularly check themselves for signs of breast cancer meaning 75% are not performing routine self-examinations. Early detection saves lives, yet these results show a continued need for awareness, education, and access to reliable health information. Explore more through the imabi Travel Guardian.

Survey explored how people across the UK view the importance and impact of Black History Month. The results reveal a split in opinion - while many see it as important, an equal number feel it’s losing relevance or visibility. Respondents said the media and public campaigns have the greatest influence, but local community recognition remains low, with most saying their area doesn’t mark it well.

Encouragingly, a strong majority believe Black history should be recognised all year round, not just in October, suggesting people want deeper integration into education, workplaces, and everyday life. Most have never attended a Black History Month event, showing a gap between awareness and active participation.

Comments from participants called for more inclusive, year-round engagement, stronger community involvement, and initiatives that bring everyone into the conversation - not just those already connected to the cause.

While Black History Month celebrates heritage and awareness, 86% of respondents told imabi they don’t believe it encourages greater inclusivity in their communities - a reminder that true inclusion must be lived every day, not just observed once a year.

Most respondents told imabi they don’t believe challenge months like Sober October lead to long-term drinking habit changes. While these campaigns boost awareness, many feel sustained support is needed for lasting behaviour change.

As extreme heat becomes a growing threat in the UK, public concern is rising fast. imabi Travel Guardian Your Voice survey found that most people feel the government isn’t taking heat risks seriously enough and many have personally experienced heat-related illness. Few know where to find reliable guidance, but there’s overwhelming support for practical protections, including shaded areas, free water, and legal duties for employers. The majority also want councils to send real-time heat alerts. The message is clear: people don’t just want advice, they want visible action, stronger laws, and clearer communication to help everyone stay safe in extreme heat.

With online spaces increasingly influencing real-world tensions, public opinion is divided on how far authorities should go in monitoring social media. imabi Travel Guardian snapshot survey found that most people support police monitoring to help prevent hate-fuelled unrest, viewing it as a vital tool for public safety. However, a significant number remain opposed, raising valid concerns about privacy, data use, and the potential for overreach. The findings highlight the delicate balance between protection and personal freedom and the need for clear, transparent policies to maintain public trust.

Holidays are meant to be relaxing yet for many, the stress begins long before the journey starts. imabi Travel Guardian snapshot survey found that most people feel more stressed preparing for a holiday than during a normal working week, with only a small number staying calm through the process. From travel logistics and packing to financial worries and flight anxiety, the excitement of getting away is often overshadowed by the pressure of preparation. The results highlight how better planning, support, and awareness around travel wellbeing can help make holidays as enjoyable as they should be.

As summer events approach, safety remains a key factor shaping attendance. imabi Travel Guardian snapshot found that only a small number of people plan to attend festivals this year, with most expressing low confidence in organisers’ ability to keep attendees safe. Many believe that safety concerns are a major reason people choose to stay away, pointing to a deeper issue of trust and communication. The findings highlight an urgent need for visible safety measures, better planning, and clearer reassurance to help rebuild public confidence and make festivals feel welcoming once again.

Festivals and cultural events continue to bring people together across the UK but concerns around safety, accessibility, and information still influence how people choose to attend. imabi Travel Guardian survey found that most people go to festivals occasionally or once a year, with outdoor events being the clear favourite. However, many have avoided or left events due to safety or wellbeing worries, often linked to overcrowding, limited security, or a lack of clear updates. Respondents said that live safety alerts, easier travel information, and anonymous reporting options would help them feel more confident. The message is clear: making cultural events safer and more inclusive can help everyone enjoy them to the fullest.

As the UK faces increasingly extreme weather, public support for stronger heatwave safety measures is growing. imabi Travel Guardian snapshot survey found that most people believe public spaces should have mandatory safety plans in place to protect health and wellbeing during heatwaves. A smaller group disagreed, raising questions about cost and practicality. The findings show clear public demand for proactive government and local action, ensuring that communities are better prepared for rising temperatures and climate-related risks.

When it comes to protecting our pets, instinct often outweighs caution. imabi Travel Guardian snapshot survey found that many people would risk their own safety to save their dog from dangerous waters, while a slight majority said they wouldn’t take that chance. The findings highlight a powerful emotional connection between people and their pets but also a need for greater awareness of water safety and rescue risks, especially during warmer months when such incidents are more common.

Alcohol is often associated with relaxation and socialising but many people remain unaware of its serious health risks. imabi Travel Guardian snapshot found that most respondents didn’t know alcohol is linked to several types of cancer, with only a minority aware of the connection. The findings reveal a clear need for stronger public health communication and education, helping people make informed choices about their wellbeing and encouraging open conversations around alcohol awareness.

As pressure on public services grows, the question of who should pay more is dividing opinion. imabi Travel Guardian snapshot found that most people support increasing wealth taxes to strengthen public services, viewing it as a fair and responsible solution. However, a significant number disagree, raising concerns about fairness, economic impact, and how funds would be managed. The findings highlight an ongoing debate about balance, between shared responsibility and individual burden, in shaping a more equitable society.

With excitement building for the Women’s Euro 2025, imabi Travel Guardian snapshot reveals strong confidence in the Lionesses’ chances though not everyone is convinced. Just over half believe they’ll bring it home, while a large minority remain uncertain or doubtful. A small number of respondents admitted they’re not familiar with the team at all, reflecting a lingering gap in awareness and visibility for women’s football. The findings highlight both the progress and the work still needed to make women’s sport truly mainstream.

Respect is often seen as a given but our latest imabi survey shows it’s far more than simple politeness. For most people, respect is about actions, consistency and how others make them feel, not just words or manners. Respondents described respect as recognising boundaries, treating others as equals, feeling safe to speak without judgement, and calling out poor behaviour when it occurs. Yet, only a small number consistently experience respectful behaviour, with many saying it happens only sometimes. Common issues include dismissive tones, favouritism, public criticism, inappropriate comments and being interrupted. Most people believe respect should be the starting point - something everyone deserves - then strengthened through actions over time. However, many still see gaps across leadership levels, where respect feels like policy language rather than daily practice.

Respect is one of the most important foundations of a healthy workplace. imabi survey found that while many employees feel valued by their peers, a noticeable number do not, meaning that in any team or meeting, some voices may still go unheard. Respect from leadership is less consistent, with many describing a disconnect between how colleagues support each other and how respect is shown from senior levels. Most people agree that true respect is shown through listening, constructive feedback, and mutual support, not just written policies. The findings highlight that respect must be lived and modelled every day - by everyone, at every level - to truly shape culture and trust.

With the Women’s Euros 2025 on the horizon, imabi Travel Guardian snapshot reveals that interest in women’s football remains limited. A smaller proportion of people say they plan to watch, while the majority admit they’re unlikely to tune in. Despite growing visibility and progress in gender equality, women’s sports still face barriers to mainstream support and engagement. The findings highlight the need for stronger promotion, broader media coverage, and cultural change to ensure women’s competitions get the recognition they deserve.