As extreme heat becomes a growing threat in the UK, public concern is rising fast. imabi Travel Guardian Your Voice survey found that most people feel the government isn’t taking heat risks seriously enough and many have personally experienced heat-related illness. Few know where to find reliable guidance, but there’s overwhelming support for practical protections, including shaded areas, free water, and legal duties for employers. The majority also want councils to send real-time heat alerts. The message is clear: people don’t just want advice, they want visible action, stronger laws, and clearer communication to help everyone stay safe in extreme heat.

With online spaces increasingly influencing real-world tensions, public opinion is divided on how far authorities should go in monitoring social media. imabi Travel Guardian snapshot survey found that most people support police monitoring to help prevent hate-fuelled unrest, viewing it as a vital tool for public safety. However, a significant number remain opposed, raising valid concerns about privacy, data use, and the potential for overreach. The findings highlight the delicate balance between protection and personal freedom and the need for clear, transparent policies to maintain public trust.

Holidays are meant to be relaxing yet for many, the stress begins long before the journey starts. imabi Travel Guardian snapshot survey found that most people feel more stressed preparing for a holiday than during a normal working week, with only a small number staying calm through the process. From travel logistics and packing to financial worries and flight anxiety, the excitement of getting away is often overshadowed by the pressure of preparation. The results highlight how better planning, support, and awareness around travel wellbeing can help make holidays as enjoyable as they should be.

As summer events approach, safety remains a key factor shaping attendance. imabi Travel Guardian snapshot found that only a small number of people plan to attend festivals this year, with most expressing low confidence in organisers’ ability to keep attendees safe. Many believe that safety concerns are a major reason people choose to stay away, pointing to a deeper issue of trust and communication. The findings highlight an urgent need for visible safety measures, better planning, and clearer reassurance to help rebuild public confidence and make festivals feel welcoming once again.

Festivals and cultural events continue to bring people together across the UK but concerns around safety, accessibility, and information still influence how people choose to attend. imabi Travel Guardian survey found that most people go to festivals occasionally or once a year, with outdoor events being the clear favourite. However, many have avoided or left events due to safety or wellbeing worries, often linked to overcrowding, limited security, or a lack of clear updates. Respondents said that live safety alerts, easier travel information, and anonymous reporting options would help them feel more confident. The message is clear: making cultural events safer and more inclusive can help everyone enjoy them to the fullest.

As the UK faces increasingly extreme weather, public support for stronger heatwave safety measures is growing. imabi Travel Guardian snapshot survey found that most people believe public spaces should have mandatory safety plans in place to protect health and wellbeing during heatwaves. A smaller group disagreed, raising questions about cost and practicality. The findings show clear public demand for proactive government and local action, ensuring that communities are better prepared for rising temperatures and climate-related risks.

When it comes to protecting our pets, instinct often outweighs caution. imabi Travel Guardian snapshot survey found that many people would risk their own safety to save their dog from dangerous waters, while a slight majority said they wouldn’t take that chance. The findings highlight a powerful emotional connection between people and their pets but also a need for greater awareness of water safety and rescue risks, especially during warmer months when such incidents are more common.

Alcohol is often associated with relaxation and socialising but many people remain unaware of its serious health risks. imabi Travel Guardian snapshot found that most respondents didn’t know alcohol is linked to several types of cancer, with only a minority aware of the connection. The findings reveal a clear need for stronger public health communication and education, helping people make informed choices about their wellbeing and encouraging open conversations around alcohol awareness.

As pressure on public services grows, the question of who should pay more is dividing opinion. imabi Travel Guardian snapshot found that most people support increasing wealth taxes to strengthen public services, viewing it as a fair and responsible solution. However, a significant number disagree, raising concerns about fairness, economic impact, and how funds would be managed. The findings highlight an ongoing debate about balance, between shared responsibility and individual burden, in shaping a more equitable society.

With excitement building for the Women’s Euro 2025, imabi Travel Guardian snapshot reveals strong confidence in the Lionesses’ chances though not everyone is convinced. Just over half believe they’ll bring it home, while a large minority remain uncertain or doubtful. A small number of respondents admitted they’re not familiar with the team at all, reflecting a lingering gap in awareness and visibility for women’s football. The findings highlight both the progress and the work still needed to make women’s sport truly mainstream.

Respect is often seen as a given but our latest imabi survey shows it’s far more than simple politeness. For most people, respect is about actions, consistency and how others make them feel, not just words or manners. Respondents described respect as recognising boundaries, treating others as equals, feeling safe to speak without judgement, and calling out poor behaviour when it occurs. Yet, only a small number consistently experience respectful behaviour, with many saying it happens only sometimes. Common issues include dismissive tones, favouritism, public criticism, inappropriate comments and being interrupted. Most people believe respect should be the starting point - something everyone deserves - then strengthened through actions over time. However, many still see gaps across leadership levels, where respect feels like policy language rather than daily practice.

Respect is one of the most important foundations of a healthy workplace. imabi survey found that while many employees feel valued by their peers, a noticeable number do not, meaning that in any team or meeting, some voices may still go unheard. Respect from leadership is less consistent, with many describing a disconnect between how colleagues support each other and how respect is shown from senior levels. Most people agree that true respect is shown through listening, constructive feedback, and mutual support, not just written policies. The findings highlight that respect must be lived and modelled every day - by everyone, at every level - to truly shape culture and trust.

With the Women’s Euros 2025 on the horizon, imabi Travel Guardian snapshot reveals that interest in women’s football remains limited. A smaller proportion of people say they plan to watch, while the majority admit they’re unlikely to tune in. Despite growing visibility and progress in gender equality, women’s sports still face barriers to mainstream support and engagement. The findings highlight the need for stronger promotion, broader media coverage, and cultural change to ensure women’s competitions get the recognition they deserve.

Speaking up about crime is essential for safer communities yet many people still choose silence. imabi Travel Guardian survey found that theft and violence are the most likely incidents people would report, but around three in four have felt discouraged from doing so. Common barriers include fear of retaliation, living close to offenders, negative past experiences, confusing reporting processes and doubts about confidentiality. While most still prefer to contact emergency services directly, many would rather remain anonymous, showing how important privacy and reassurance are. The findings make one thing clear: until reporting feels safe, responsive, and human, silence will continue to outweigh action.

Reporting crime and suspicious activity is one of the most important ways communities can stay safe yet confidence in the system remains mixed. imabi Travel Guardian survey found that most people know how to report a crime, and many have done so in the past. However, trust in how effectively authorities respond is low, with a large number expressing doubt that their reports lead to real action. Some people also hold back because they don’t know the process or feel it won’t make a difference. These findings show the need for greater transparency, feedback and visible outcomes to rebuild confidence and encourage more proactive community reporting.

When it comes to government preparedness for potential global conflict, public confidence is low. imabi Travel Guardian snapshot found that most people don’t believe enough is being done, while only a small number feel reassured by current measures. Some see no cause for concern but the majority want clearer communication, stronger leadership, and practical guidance to help them feel safe and informed.

Global tensions are rising but personal preparedness remains low. imabi Travel Guardian snapshot found that most people don’t feel ready for a potential global conflict and only a small number have made any kind of plan. Some believe escalation is unlikely but the overall picture reveals a clear gap between widespread concern and practical readiness, highlighting how uncertainty can impact both confidence and wellbeing.

The topic of World War 3 may feel distant to some but for many, it’s a growing source of anxiety. imabi Travel Guardian survey found that most people are worried about the possibility of global conflict, with only a small number saying they’re not concerned and just a few choosing to disengage entirely. The findings reveal how international tensions and constant news coverage are shaping public fear and uncertainty, reminding us that emotional safety matters as much as physical security.

imabi Travel Guardian survey asked an important question: Do men speak about their mental health? The results reveal that while awareness is growing, stigma still runs deep with the majority of men saying they don’t feel comfortable opening up in public or at work, admitting they’ve avoided asking for help due to fear of judgement. Encouragingly, more than a half or respondents believe that easier access to anonymous support tools would help more men seek the help they need. It’s time to break the silence and create environments where everyone feels safe to talk.

imabi Travel Guardian survey reveals that location-based tools are the most popular feature, showing how real-time awareness continues to drive user engagement. However, support and feedback areas such as “Your Voice” are less frequently used, suggesting these could benefit from greater visibility or added value. Users shared a range of feature requests from live reporting to police and real-time travel updates to maps of gender-neutral facilities and options to share safety insights on social media. The results show that while the app already meets many users’ needs, enhancing interactivity and connectivity could make imabi an even more essential part of everyday safety.