imabi Travel Guardian User Experience

User insights highlight both strengths and areas to improve, helping shape the app into a trusted daily safety tool.

• Frequency of use:

  • 60% use it occasionally

  • 20% rarely

  • 20% never

• Motivators for regular use:

  • Greater awareness of threats & safety updates – 60%

  • More user-friendly design – 20%

  • Nothing, app is fine as it is – 20%

• What builds trust in a safety app:

  • Endorsement by a trusted authority (school, workplace, government) – 80%

  • Stronger data privacy policies – 20%

• Improvements to user experience:

  • Simple, intuitive interface – 36%

  • Fast loading & reliability – 27%

  • Customisable alerts & settings – 18%

  • Easy onboarding/tutorials – 9%

  • Accessibility features – 9%

• Barriers to usage:

  • Too many notifications – 25%

  • Complex/confusing interface – 25%

  • Boring/irrelevant content – 17%

  • Technical issues – 17%

  • Battery drain – 17%

💡 Insight: Users value trusted endorsements, clear design, and timely safety updates. To increase regular use, the app should focus on simplicity, reliability, and relevance while avoiding overload through unnecessary notifications.

Please view the visual and enhanced results here.
These results are subject to change as more responses are collected.

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