VAWG

Turning commitment into real-world safety for women and girls

Violence against women and girls remains a critical issue across public spaces, transport, workplaces and night-time economies. imabi supports organisations to move beyond awareness alone by providing practical, accessible safety tools that women can use in real moments of risk. Through a single digital platform, imabi helps strengthen prevention, improve reporting, amplify lived experience and support safer environments where women and girls feel seen, supported and protected

Supporting prevention, reporting and reassurance

imabi provides a digital safety platform that supports women and girls before, during and after incidents, without requiring them to navigate complex reporting systems or search for help under pressure.

Through FREE personal safety and wellbeing app imabi Travel Guardian, imabi Connect partners can offer:

  • Simple, discreet reporting of harassment, abuse and safety concerns

  • Clear local guidance on what to do and where to get help

  • Trusted support links in one accessible place

  • Journey and arrival sharing to increase reassurance

  • Location-aware information relevant to where someone is, not just where they live

  • Anonymous insight to help organisations understand patterns and improve responses

Woman using a personal safety app to seek help and report violence against women and girls (VAWG)

Supporting safer environments - not just individuals

imabi enables organisations to take visible, practical action on VAWG across:

Women together in a safe community setting, representing safer environments and violence against women and girls (VAWG) prevention

VAWG Strategy

For organisations developing or refreshing their approach, imabi supports the delivery of VAWG strategies through practical and measurable tools.

Learn more about how imabi aligns with the Government’s VAWG Strategy and how imabi can support your organisation, district, or partnership

VAWG FAQs

  • Organisations can prevent VAWG by focusing on early intervention and safer environments. Practical steps include clear safety information, discreet reporting routes, staff awareness, visible support in public spaces, and partnership working to identify and address risks before harm escalates.

  • Organisations can make reporting safer by offering discreet, informal options that do not require immediate escalation. Anonymous or low-barrier digital reporting tools allow women to share concerns in their own time, reducing fear of consequences and encouraging earlier engagement.

  • Many people do not report because they fear being identified, blamed or ignored. Organisations can reach them by providing confidential reporting options, visible reassurance, and accessible tools that allow people to seek help without pressure or commitment.

  • Technology supports VAWG prevention by making safety support available where concerns occur. Mobile tools, location-based information and discreet reporting help organisations identify issues earlier, understand risk patterns and intervene before harm becomes more serious.

  • A personal safety app provides easy access to safety information, reporting tools and trusted guidance as people move through public spaces, travel or work. Organisations use these apps to improve access to support and strengthen prevention activity.

  • Organisations can improve women’s safety by combining safer environment design, clear information, accessible reporting and partnership working. Consistent, place-based approaches help create safer and more supportive environments across different settings.

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