The imabi Travel Guardian app continues to evolve with feedback from its growing community of users. imabi survey reveals that most people use the app occasionally, with awareness of local safety updates being a key motivator for regular engagement. Trusted endorsements, from schools, employers, or official organisations, are seen as the strongest drivers of confidence, while simplicity, reliability and personalisation are what users value most in the overall experience. Suggestions for improvement include a cleaner interface, faster loading, and fewer but more relevant notifications. The insights show that when a safety app is clear, trustworthy, and responsive, it becomes more than a tool - it becomes part of people’s daily routine.

Safety apps are becoming an everyday part of how people protect themselves and others. imabi Travel Guardian survey found that while many haven’t yet tried a safety app, those who have say they provide valuable reassurance and peace of mind. Most users find these apps easy to navigate, though some would welcome clearer guidance to help them make the most of key features. The results show that technology plays a growing role in personal safety but accessibility, awareness, and education remain essential to ensure everyone can benefit.