Most respondents told imabi they feel less safe in their area following incidents like the Cambridgeshire train stabbings. The results show how major events can quickly undermine public confidence and highlight the growing need for accessible safety tools and trusted reporting routes.

The imabi Travel Guardian app continues to evolve with feedback from its growing community of users. imabi survey reveals that most people use the app occasionally, with awareness of local safety updates being a key motivator for regular engagement. Trusted endorsements, from schools, employers, or official organisations, are seen as the strongest drivers of confidence, while simplicity, reliability and personalisation are what users value most in the overall experience. Suggestions for improvement include a cleaner interface, faster loading, and fewer but more relevant notifications. The insights show that when a safety app is clear, trustworthy, and responsive, it becomes more than a tool - it becomes part of people’s daily routine.