imabi Travel Guardian survey reveals that location-based tools are the most popular feature, showing how real-time awareness continues to drive user engagement. However, support and feedback areas such as “Your Voice” are less frequently used, suggesting these could benefit from greater visibility or added value. Users shared a range of feature requests from live reporting to police and real-time travel updates to maps of gender-neutral facilities and options to share safety insights on social media. The results show that while the app already meets many users’ needs, enhancing interactivity and connectivity could make imabi an even more essential part of everyday safety.

The imabi Travel Guardian app continues to evolve with feedback from its growing community of users. imabi survey reveals that most people use the app occasionally, with awareness of local safety updates being a key motivator for regular engagement. Trusted endorsements, from schools, employers, or official organisations, are seen as the strongest drivers of confidence, while simplicity, reliability and personalisation are what users value most in the overall experience. Suggestions for improvement include a cleaner interface, faster loading, and fewer but more relevant notifications. The insights show that when a safety app is clear, trustworthy, and responsive, it becomes more than a tool - it becomes part of people’s daily routine.