The imabi Travel Guardian app continues to evolve with feedback from its growing community of users. imabi survey reveals that most people use the app occasionally, with awareness of local safety updates being a key motivator for regular engagement. Trusted endorsements, from schools, employers, or official organisations, are seen as the strongest drivers of confidence, while simplicity, reliability and personalisation are what users value most in the overall experience. Suggestions for improvement include a cleaner interface, faster loading, and fewer but more relevant notifications. The insights show that when a safety app is clear, trustworthy, and responsive, it becomes more than a tool - it becomes part of people’s daily routine.

Perceptions of safety can change dramatically depending on the time of day. imabi Travel Guardian survey found that most women feel reasonably safe during the day but confidence drops significantly at night, with many reporting feelings of unease or vulnerability. When asked what would make them feel safer, a stronger police presence and tougher laws were the most common responses, followed by public awareness campaigns, better lighting and access to safety apps with reporting tools. The results show a clear call for both visible action and long-term change to help women feel secure wherever they are - day or night.

Everyday actions can make a powerful difference in promoting gender equality and supporting women. imabi Travel Guardian survey found that many people have spoken up when they’ve seen unfair treatment and that most feel comfortable discussing gender equality with others. Calling out sexist comments and learning more about gender issues were among the most common ways people show support. However, uncertainty about what to say or do remains a barrier for some. The findings highlight how clearer guidance and visible leadership, especially from men and community figures, can empower more people to take positive, confident action every day.

Safety apps are becoming an everyday part of how people protect themselves and others. imabi Travel Guardian survey found that while many haven’t yet tried a safety app, those who have say they provide valuable reassurance and peace of mind. Most users find these apps easy to navigate, though some would welcome clearer guidance to help them make the most of key features. The results show that technology plays a growing role in personal safety but accessibility, awareness, and education remain essential to ensure everyone can benefit.

Travelling with children can be both exciting and challenging, especially when safety is top of mind. imabi Travel Guardian survey found that around half of parents feel just as confident travelling with children as without, while many admit they feel less at ease, particularly in unfamiliar places. Technology is seen as a growing source of reassurance, with most parents either already using or interested in using GPS tracking and location-sharing tools to stay connected on the go. Real-time tracking, safe zone alerts, and emergency reporting features are among the most valued, helping families travel with greater confidence and peace of mind.

Dating apps have made it easier to connect, but many still feel uneasy about turning online chats into real-life meetings. imabi Travel Guardian survey found that most people lack confidence when meeting someone from a dating app in person, with only a small number feeling fully at ease. Safety and security remain the top priorities, followed by wanting to know more about the person before meeting. Encouragingly, the vast majority are open to using safety apps to share their location or alert friends, showing how technology can help make modern dating safer and more reassuring.

Public transport remains a vital part of everyday life, helping millions get to work, school, and social activities. imabi Travel Guardian survey found that most people use public transport regularly, with a good level of confidence overall. However, some still feel unsure, especially when it comes to reliability and safety, which stand out as the biggest concerns. Other issues such as cleanliness, cost, and accessibility also play a role. The findings highlight that while trust in public transport is strong, improving consistency and safety could help encourage even more people to travel with confidence.

Sustainable travel is on everyone’s mind as people try to balance cost, convenience, and the planet’s wellbeing. imabi Travel Guardian survey shows that many travellers think about the environmental impact of their journeys, though cost remains the biggest deciding factor. Only a small number are willing to pay extra for greener options, while most say it depends on affordability. Encouragingly, a strong majority believe the UK is making progress in promoting sustainable travel but there’s still more to do to make eco-friendly choices accessible to everyone.

Travelling after dark still leaves many people feeling uneasy. imabi Travel Guardian survey shows that a significant number of people feel unsafe when using public transport or walking through public areas at night. The presence of security staff and good lighting plays a major role in helping travellers feel more at ease, while many choose to stick to well-lit, busier routes for peace of mind. Most rely on official transport updates or local advice to plan safer journeys, showing how awareness and simple precautions can make a real difference when it comes to night-time safety.