Travelling with children can be both exciting and challenging, especially when safety is top of mind. imabi Travel Guardian survey found that around half of parents feel just as confident travelling with children as without, while many admit they feel less at ease, particularly in unfamiliar places. Technology is seen as a growing source of reassurance, with most parents either already using or interested in using GPS tracking and location-sharing tools to stay connected on the go. Real-time tracking, safe zone alerts, and emergency reporting features are among the most valued, helping families travel with greater confidence and peace of mind.

Sustainable travel is on everyone’s mind as people try to balance cost, convenience, and the planet’s wellbeing. imabi Travel Guardian survey shows that many travellers think about the environmental impact of their journeys, though cost remains the biggest deciding factor. Only a small number are willing to pay extra for greener options, while most say it depends on affordability. Encouragingly, a strong majority believe the UK is making progress in promoting sustainable travel but there’s still more to do to make eco-friendly choices accessible to everyone.

Travelling after dark still leaves many people feeling uneasy. imabi Travel Guardian survey shows that a significant number of people feel unsafe when using public transport or walking through public areas at night. The presence of security staff and good lighting plays a major role in helping travellers feel more at ease, while many choose to stick to well-lit, busier routes for peace of mind. Most rely on official transport updates or local advice to plan safer journeys, showing how awareness and simple precautions can make a real difference when it comes to night-time safety.