imabi Collaborates with Kids N Clicks to Bring Digital Safety Content to Travel Guardian

Safety today extends far beyond the places we physically live, work, study and travel through. For children, young people and their families, an increasing part of everyday life happens online.

That is why imabi is pleased to be collaborating with Kids N Clicks, bringing practical digital safety and parenting content onto the Travel Guardian app and the wider imabi platform.

The collaboration gives Kids N Clicks an immediate presence within the imabi ecosystem, creating another way for trusted digital safety information to reach individuals, families and communities. Selected Kids N Clicks content is already available through the free imabi Travel Guardian app, with further educational content and opportunities to build on the collaboration underway.

Who are Kids N Clicks?

Founded by Parven Kaur, Kids N Clicks is an award-winning digital parenting programme helping parents navigate the fast-moving relationship between children and technology.

Through short videos, guides, training and practical updates, Kids N Clicks helps families better understand issues ranging from social media, gaming and AI chatbots to deepfakes, grooming, sextortion, body image pressures and digital wellbeing.

Rather than treating online safety as a one-off conversation, its approach centres on ongoing, practical education – helping parents move from uncertainty and concern towards informed, confident action.

Kids N Clicks works with employers, schools, colleges and community organisations to make that guidance more accessible and has been featured by the BBC, The Telegraph and TalkTV. Its work was also recognised with two awards at the Scottish Cyber Awards 2026, including Best Security Awareness Campaign.

Where physical and digital safety meet

The distinction between online and offline safety is becoming increasingly difficult to draw.

What happens through a screen can influence experiences at home, at school, in the workplace and in public spaces. Online relationships can develop into real-world safeguarding concerns. Location sharing and social media can affect personal safety, while AI and rapidly changing digital platforms are creating new challenges for children, young people and the adults supporting them.

This makes digital safety an important part of the wider safeguarding conversation.

• For imabi, bringing specialist expertise such as Kids N Clicks into the platform helps broaden the trusted information and educational resources available to the people and organisations we support.

• For Kids N Clicks, the collaboration also creates an additional route for its expertise and resources to reach people through imabi's growing network of users, partners and communities.

Building on the collaboration

The content already available through Travel Guardian is a starting point.

With further educational resources underway, we look forward to exploring how the collaboration can develop and how Kids N Clicks' expertise can complement imabi's work across communities, education, workplaces and everyday public safety.

As technology continues to reshape both our opportunities and our risks, making trusted digital safety information easier to find and understand will only become more important.

We're delighted to welcome Kids N Clicks to the imabi platform and look forward to what we can build together.

Download FREE Travel Guardian app to find explore Kids N Clicks educational content.