Perceptions of safety can change dramatically depending on the time of day. imabi Travel Guardian survey found that most women feel reasonably safe during the day but confidence drops significantly at night, with many reporting feelings of unease or vulnerability. When asked what would make them feel safer, a stronger police presence and tougher laws were the most common responses, followed by public awareness campaigns, better lighting and access to safety apps with reporting tools. The results show a clear call for both visible action and long-term change to help women feel secure wherever they are - day or night.

Everyday actions can make a powerful difference in promoting gender equality and supporting women. imabi Travel Guardian survey found that many people have spoken up when they’ve seen unfair treatment and that most feel comfortable discussing gender equality with others. Calling out sexist comments and learning more about gender issues were among the most common ways people show support. However, uncertainty about what to say or do remains a barrier for some. The findings highlight how clearer guidance and visible leadership, especially from men and community figures, can empower more people to take positive, confident action every day.