As summer events approach, safety remains a key factor shaping attendance. imabi Travel Guardian snapshot found that only a small number of people plan to attend festivals this year, with most expressing low confidence in organisers’ ability to keep attendees safe. Many believe that safety concerns are a major reason people choose to stay away, pointing to a deeper issue of trust and communication. The findings highlight an urgent need for visible safety measures, better planning, and clearer reassurance to help rebuild public confidence and make festivals feel welcoming once again.

Festivals and cultural events continue to bring people together across the UK but concerns around safety, accessibility, and information still influence how people choose to attend. imabi Travel Guardian survey found that most people go to festivals occasionally or once a year, with outdoor events being the clear favourite. However, many have avoided or left events due to safety or wellbeing worries, often linked to overcrowding, limited security, or a lack of clear updates. Respondents said that live safety alerts, easier travel information, and anonymous reporting options would help them feel more confident. The message is clear: making cultural events safer and more inclusive can help everyone enjoy them to the fullest.