Sustainable travel is on everyone’s mind as people try to balance cost, convenience, and the planet’s wellbeing. imabi Travel Guardian survey shows that many travellers think about the environmental impact of their journeys, though cost remains the biggest deciding factor. Only a small number are willing to pay extra for greener options, while most say it depends on affordability. Encouragingly, a strong majority believe the UK is making progress in promoting sustainable travel but there’s still more to do to make eco-friendly choices accessible to everyone.