Holidays are meant to be relaxing yet for many, the stress begins long before the journey starts. imabi Travel Guardian snapshot survey found that most people feel more stressed preparing for a holiday than during a normal working week, with only a small number staying calm through the process. From travel logistics and packing to financial worries and flight anxiety, the excitement of getting away is often overshadowed by the pressure of preparation. The results highlight how better planning, support, and awareness around travel wellbeing can help make holidays as enjoyable as they should be.

Travelling with children can be both exciting and challenging, especially when safety is top of mind. imabi Travel Guardian survey found that around half of parents feel just as confident travelling with children as without, while many admit they feel less at ease, particularly in unfamiliar places. Technology is seen as a growing source of reassurance, with most parents either already using or interested in using GPS tracking and location-sharing tools to stay connected on the go. Real-time tracking, safe zone alerts, and emergency reporting features are among the most valued, helping families travel with greater confidence and peace of mind.