imabi Launched Torbay Area on the Travel Guardian App in Partnership with Torbay Council, Strengthening Community Safety
imabi, the UK leading safeguarding, personal safety and wellness platform, has officially launched the Torbay area on its Travel Guardian app, delivered through imabi Connect in partnership with Torbay Council and the wider community safety network.
The launch brings Torbay-specific information, reporting routes and trusted support directly into the Travel Guardian app, supporting people who live in, work in and visit the area to feel safer while travelling, commuting to and from work, and socialising, particularly on public transport and within the night-time economy.
This partnership demonstrates how imabi Connect enables local authorities to extend their safety and safeguarding efforts beyond static campaigns, placing practical information and reporting tools directly to people through a free, easy-to-use, and all-in-one place Travel Guardian app.
Turning Local Insight Into Practical Prevention and Protection
With the Torbay area now live on Travel Guardian, users can:
Access Torbay-specific information in one place
Find nearby bus stops, taxi ranks, car parks and other key locations, including medical equipment
Use geolocation and journey sharing tools to keep trusted contacts informed of
Report anti-social behaviour or safety concerns simply and discreetly
Connect quickly to local and national support organisations
These features are designed to reduce barriers to reporting, encourage early intervention and provide reassurance to people moving around the area, whether they are commuting, finishing late shifts, or exploring Torbay after dark.
Positive Early Feedback from the Torbay Community
Shortly after the launch, imabi’s Founder & CEO Mark Balaam visited Torbay, meeting with local police, organisations, businesses, transport users and residents to hear first-hand how Travel Guardian is being received. The feedback has been overwhelmingly positive, with residents welcoming the app as a practical and reassuring addition to local safety initiatives. One public transport user shared that “knowing there’s one app where you can find support, report concerns and let someone know where you are gives real peace of mind”
Others highlighted how accessible information makes a difference in the moment, with one resident noting, “everything you need is there without overthinking it - it just makes you feel more confident being out and about.”
Younger residents and students also reflected on how anonymous reporting lowers barriers, sharing that “it doesn’t feel intimidating - it makes you more likely to speak up if something isn’t right.”
Together, this feedback reinforces the importance of connecting local insight with national safeguarding tools, and the role Travel Guardian can play in supporting safer, more informed journeys not just in Torbay but everywhere.
imabi Travel Guardian: The Personal Safety App Transforming How People Stay Safe on the Move
With personal safety high on the public agenda and millions of people travelling daily for work, education and leisure, imabi Travel Guardian is emerging as a leading national personal safety app, supporting safer journeys across public transport networks and the night-time economy.
Designed as a safety companion in your pocket, Travel Guardian gives people practical tools to stay safe, connected and informed while commuting, travelling, or socialising, particularly during darker hours or in unfamiliar environments.
Developed in collaboration with charities, security industry leaders and local authorities, the app reflects real-world safeguarding needs and frontline expertise. With powerful geolocation tools, direct and anonymous reporting routes, trusted guidance, and real-time information, Travel Guardian is built to equip users with what they need most: confidence while travelling.
Travel Guardian is already being adopted by councils, BIDs, transport operators, schools, universities, hospitality venues and community partners seeking to support safer journeys for their residents, staff, students and visitors.
A Shared Commitment To Prevention
imabi works nationally with local authorities, transport operators, charities and safety partners, including Crimestoppers UK, White Ribbon UK, Hestia, West End Security Group (WESG) and others to deliver scalable, preventative safeguarding tools that support people on the move.
Whether heading home from a late shift, commuting early in the morning, attending events, or travelling alone at night, Travel Guardian travels with users every step of the way.
The app is especially impactful for people who are:
Late-night, early-morning and shift workers
Public transport users
Students and young people
New to an area or travelling alone
Visitors navigating unfamiliar environments
As safety concerns rise across the country, Travel Guardian helps bridge the gap between local services and the people who need support most.
Mark Balaam, Founder and CEO of imabi, said:
“Our mission has always been to make safety information easier to access and harder to ignore. Launching Torbay on Travel Guardian means people have relevant support, clear reporting routes and practical tools in their pocket when they’re out and about. This partnership shows how technology can be used proactively to help people feel safer and more connected to the place they are in.”
"By allowing imabi to power Torbay’s local safety initiatives alongside national safeguarding resources, the council ensures people have access to the right information at the right time, supporting safer decisions, earlier reporting and stronger community connection."
By launching Torbay area into the Travel Guardian app, imabi continues to strengthen safer travel across public transport networks and local communities, empowering people to move with confidence and access help quickly if something doesn’t feel right.