With excitement building for the Women’s Euro 2025, imabi Travel Guardian snapshot reveals strong confidence in the Lionesses’ chances though not everyone is convinced. Just over half believe they’ll bring it home, while a large minority remain uncertain or doubtful. A small number of respondents admitted they’re not familiar with the team at all, reflecting a lingering gap in awareness and visibility for women’s football. The findings highlight both the progress and the work still needed to make women’s sport truly mainstream.

With the Women’s Euros 2025 on the horizon, imabi Travel Guardian snapshot reveals that interest in women’s football remains limited. A smaller proportion of people say they plan to watch, while the majority admit they’re unlikely to tune in. Despite growing visibility and progress in gender equality, women’s sports still face barriers to mainstream support and engagement. The findings highlight the need for stronger promotion, broader media coverage, and cultural change to ensure women’s competitions get the recognition they deserve.

Everyday actions can make a powerful difference in promoting gender equality and supporting women. imabi Travel Guardian survey found that many people have spoken up when they’ve seen unfair treatment and that most feel comfortable discussing gender equality with others. Calling out sexist comments and learning more about gender issues were among the most common ways people show support. However, uncertainty about what to say or do remains a barrier for some. The findings highlight how clearer guidance and visible leadership, especially from men and community figures, can empower more people to take positive, confident action every day.