As extreme heat becomes a growing threat in the UK, public concern is rising fast. imabi Travel Guardian Your Voice survey found that most people feel the government isn’t taking heat risks seriously enough and many have personally experienced heat-related illness. Few know where to find reliable guidance, but there’s overwhelming support for practical protections, including shaded areas, free water, and legal duties for employers. The majority also want councils to send real-time heat alerts. The message is clear: people don’t just want advice, they want visible action, stronger laws, and clearer communication to help everyone stay safe in extreme heat.

As the UK faces increasingly extreme weather, public support for stronger heatwave safety measures is growing. imabi Travel Guardian snapshot survey found that most people believe public spaces should have mandatory safety plans in place to protect health and wellbeing during heatwaves. A smaller group disagreed, raising questions about cost and practicality. The findings show clear public demand for proactive government and local action, ensuring that communities are better prepared for rising temperatures and climate-related risks.