When asked about Breast Cancer Awareness, half of respondents say they perform regular breast self-checks, yet many still feel uneasy talking about breast health. imabi’s insight reveals that stigma, fear, and lack of inclusive awareness continue to limit open conversations, especially among men and younger people.

Alcohol is often associated with relaxation and socialising but many people remain unaware of its serious health risks. imabi Travel Guardian snapshot found that most respondents didn’t know alcohol is linked to several types of cancer, with only a minority aware of the connection. The findings reveal a clear need for stronger public health communication and education, helping people make informed choices about their wellbeing and encouraging open conversations around alcohol awareness.