Plymouth Awarded Purple Flag for Night-Time Safety Excellence
Plymouth has been officially recognised for its commitment to keeping people safe after dark, earning the prestigious Purple Flag accreditation. The Purple Flag is a national award, similar to the Blue Flag for beaches, that celebrates towns and cities offering safe, welcoming, and well-managed night-time environments.
What is the Purple Flag?
The Purple Flag scheme is awarded by the Association of Town and City Management (ATCM) to places that meet or exceed standards in:
Safety and wellbeing: tackling anti-social behaviour and supporting vulnerable people
Vibrancy: offering a variety of activities beyond pubs and clubs
Partnership: strong collaboration between local authorities, businesses, police, and communities
Why Plymouth’s Recognition Matters
Safer nights out: Accreditation confirms Plymouth’s nightlife is not only vibrant but also prioritises wellbeing
Boost to local economy: Safe, inclusive evening spaces attract more visitors and strengthen local businesses
Role model for others: Plymouth shows how community-centred safeguarding can transform the night-time economy
imabi’s View
Recognition like this proves that prevention and collaboration work. The Purple Flag highlights what can be achieved when communities, businesses, and authorities come together.
With tools like imabi Connect to empower local partnerships, and the imabi Travel Guardian app to give individuals real-time safety features, guidance, and reporting tools, other regions can follow Plymouth’s example.
Together we can build safer, connected, and inclusive communities where everyone can enjoy the night with confidence.