National Road Victim Month: Remembering | Reflecting | Acting

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Every August, National Road Victim Month shines a light on the devastating impact of road traffic collisions across the UK. It is a time to remember those who have lost their lives, support those living with life-changing injuries, and commit ourselves to building safer roads for everyone.

The Reality in Numbers

The statistics are sobering:

  • In 2023, more than 1,700 people were killed on Britain’s roads

  • Over 29,000 people suffered serious injuries, many of them life-changing

  • Vulnerable road users, including pedestrians, cyclists, and motorcyclists, accounted for over half of all fatalities

Behind every number is a family, a community and a future cut short.

Why Awareness Matters

National Road Victim Month serves as a stark reminder that road safety is everyone’s responsibility. Collisions are not inevitable but are preventable. By changing behaviours and raising awareness, we can help reduce the toll of deaths and injuries on our roads.

How You Can Help

Every action counts:

  • 🚦 Stay alert — avoid distractions when driving

  • 🛑 Slow down — speed is a major factor in the severity of crashes

  • 🚴 Share the road — watch for cyclists, motorcyclists, and pedestrians

  • ❌ Never drive under the influence — alcohol and drugs cost lives

Simple, conscious choices can save lives.

Download FREE imabi Travel Guardian app to:

📍 Share your journey with trusted contacts

📖 Access guides and safety tips designed to keep you informed

📝 Report incidents anonymously to help protect others

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