imabi’s Partnership with CyberSafe Coach
When people think about cybersecurity, they often think about technology first:
Firewalls
Passwords
Antivirus software
The reality is, many online risks don’t start with broken systems - they start with human behaviour:
Clicking the wrong link
Oversharing personal information
Using weak passwords
Ignoring warning signs because something “looks legitimate”
That’s why we’re proud to collaborate with CyberSafe Coach - an online safety and cybersecurity awareness platform focused not on tick-box compliance, but on helping people build safer digital habits that actually last.
What Is CyberSafe Coach?
CyberSafe Coach is a behaviour-led online safety and cybersecurity awareness platform designed for people of all ages and confidence levels. As opposed to traditional compliance-style training, the platform uses:
scenario-based learning
gamified activities
interactive pathways
practical real-world examples
…to help people develop safer habits online in a way that feels engaging and accessible.
The platform supports:
Children and young people aged 6-18
Families and parents
SMEs and charities
Local authorities
Individuals who find the internet overwhelming or difficult to navigate confidently
Why the Human Behaviour Layer Matters
Most people know they should “be careful online.” But knowing and doing are very different things.
CyberSafe Coach focuses on what’s often called the human behaviour layer - the everyday decisions and habits that technical systems alone cannot fix.
It’s also about:
recognising scams
understanding manipulation tactics
spotting fake messages
managing privacy settings
feeling confident online
helping young people build healthy digital habits
Why This Partnership Matters to imabi
This partnership strengthens our wider mission of helping people:
access trusted information
build confidence
feel supported
navigate modern risks more safely
Together, we’re helping make online safety feel:
understandable
approachable
practical
human
As part of this partnership, imabi acts as the platform connecting users directly to CyberSafe Coach resources through the Travel Guardian. This means people can access trusted online safety guidance, awareness content and practical digital support within a platform already designed to help them stay safe, connected and informed in everyday life.
This collaboration brings together CyberSafe Coach’s expertise in behaviour-led cybersecurity awareness with imabi’s focus on communication, accessibility and community safety, creating a more joined-up approach to digital confidence and everyday safety.
CyberSafe Coach brings expertise in digital behaviour and online awareness - imabi helps strengthen communication, accessibility and community connection.
