Emergency Alerts Test
On 7 September 2025, millions of mobile phones across the UK received a loud siren and vibration as part of the government’s second nationwide Emergency Alerts test.
The alert, which lasted around 10 seconds, is part of the UK’s system to warn people about life-threatening emergencies such as:
Severe flooding
Fires
Extreme weather
Public safety incidents
Why Emergency Alerts Matter
Emergency Alerts are designed to reach as many people as possible, as quickly as possible. They provide:
Immediate information about the type of emergency
Clear instructions on what to do next
Geographically targeted alerts so people in affected areas get the right message
For example, if you are in a flood risk area, you might receive an alert telling you to move to higher ground.
Risks and Challenges for Vulnerable People
While alerts are vital, they can also create challenges:
People experiencing domestic abuse: sudden alerts may expose hidden or “secret” phones used for safety
Those with sensory sensitivities: the loud siren can be distressing for people with autism, PTSD, or certain health conditions
Older or digitally excluded individuals: may not understand the alert or how to respond
People with hearing or vision impairments: although alerts include sound and vibration, not all devices are fully accessible
It’s important that individuals, carers, and support organisations are aware of these risks and prepare accordingly, for example, adjusting device settings or seeking advice before the next test.
How to Prepare Safely
Keep your phone charged: alerts are delivered even if your phone is on silent
Talk through alerts: with vulnerable family members so they know what to expect
Check device settings: some people may choose to disable alerts on secondary or safety phones
Remember: alerts are designed to protect lives, but preparation ensures they don’t put anyone at unnecessary risk
imabi’s View
At imabi, we believe safety means considering everyone. Emergency Alerts are an essential tool, but awareness of their impact on vulnerable groups is just as important. By combining government alerts with community-based updates and safeguarding resources in the imabi Travel Guardian app we can help people stay safe, connected, and informed without leaving anyone behind.